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Cadillac

Route 66

Cadillac ‘Route 66’

Paying homage to the American mother road, route 66 this TVC is set against Californian’s dramtic desert landscapes and intriguing local characters. The impressionistic story explores the emotive sentiments of freedom and escapisim.

Who

Director / Perry Westwood. Production Company / Black And Cameron. Producer / Tao Wright. Agency / Mc- cann Erickson. CD / Kit. DOP / Callan Green. Editor / Richard Mettler, Danny Tait (Director’s Version).

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NSW Transport

‘Tomorrow’s Sydney’

NSW Transport ‘Tomorrow’s Sydney’

Sydney’s failing infrastructure and exponential population growth means change must happen. The ‘Tomorrows Sydney’ TVC shows Sydney in a rarely seen light, painting an optimistic future whilst honestly addressing the difficulties that lie ahead. The TVC and online campaign highlight the burgeoning problems, outline the government’s bold and far reaching master plan and prepares Sydneysiders for inevitable short term disruption.

Who

Director / Perry Westwood. Production Company / Exit Films. Producer / Kat Latour. Agency / GPY&R. Executive Creative Director / Bart Pawlak. Creative Director / Dean Mortesen. Agency Art Director / Tim McCracken. Agency Writer / Jason Kempen. Agency Producer / Sam Yeomans. First Unit DOP Sam Chiplin, Editor / Dan Mitchell. Grading / Andrew Clarkson. Post Production / Method Studios. Sound Design / Nylon Studios.

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NSW Transport

'Tomorrow’s Sydney’

NSW Transport ‘Tomorrow’s Sydney’

‘Grand Designs Australia’ presenter Peter Maddison takes us behind the hoardings for an insight into some of Sydney’s amazing new transport infrastructure. The messaging is designed to explain how everything is part of a cohesive, interconnected transport system and that is a historic moment, akin the the Harbour Bridge in its day. While acknowledging inevitable inconveniences with a project of this scale, Peter describes a truly inspiring big picture. Tomorrow’s Sydney will transform the city into a progressive functional city with efficient, interconnected, safe public transport and arterial road systems, unclog and breathe life into local communities.

Who

Director / Perry Westwood. Production Company / Infinity Squared. Producer / Annie Schutt. Agency / GPY&R. Executive Creative Directors / David Joubert & Bart Pawlak. Agency Producer / Sam Yeomans. DOP Earle Dressner. Editor / Tim Parrington. Grading / Scott McClean. Post Production / The Butchery, The Refinery. Original music / Nylon Studios.

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WA Police

‘Step forward’

WA Police ‘Step forward’

The police force is looking for those who have an innate strength, integrity, honesty and who act calmly under pressure and take charge. The ‘Step Forward’ campaign is designed to inspire individuals who have w hat it takes, realise their potential and consider a career in law enforcement.

Who

Director / Perry Westwood. Production Company / Exit Films. Producer / Beatrice Masia. Agency / The Brand. Creative Director / Craig Buchanan. Art Director / David Donald. Writer / Steve Straw. Agency Producer / Gemma Kay. Editor / Bruce Flint First Light. Grading / Ben Eagleton BE. Post Production / Fin Design. Sound Design / Brainstorm.

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9

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Multiple Sclerosis

Trapped

Multiple Sclerosis ‘Trapped’

Designed to create awareness, understanding and support for the much misunderstood disease this story is based on the anidotal accounts of an actual sufferer in advanced stages of Multiple Sclerosis. The TVC and online campaign portrays her descriptions of the terrifying feeling of being trapped inside her own body and invite the audience to find out more about the complexities of the disease.

Who

Director / Perry Westwood. Production Company / Exit Films. Producer / Craig Sloane. Agency / Brand Agency Perth. CD / Craig Buchanan. Art Director / David Donald. Agency Producer / Gemma Kaye. Editor / Dan Lee - The Editors. Grading / Ben Eagleton BE. Post FX / Fin Design. Sound / Simon Lister Nylon Studios.

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RAC

'Drone', 'Boomgate', & 'Paint'

RAC ‘Drone’, ‘Boomgate’, ‘Paint’

Every once in a while life inevitably doesn’t go a smoothly as we’d like. When things take a turn for the worst it’s good to have an insurance company with a sympathetic ear and a helping hand. The campaign comprises of three light-hearted stories, based on real-life calamities and demonstrate no matter how unlikely or unlucky RAC will always do the right thing by it’s policy holders.

Who

Director / Perry Westwood. Production Company / Exit Films. Producer / Craig Sloane. Agency /JWT. CD / Davood Tabeshfar. Creative / Wilora Keeley & Tim Newton. Agency Producer / Rachel Devine. Editor / Tim Parrington The Butchery (Director’s Cut) Bruce Flint First Light (On Air Cut), Grading / Ben Eagleton BE, Post FX / Fin Design.

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Mission Foods

Loud and Clear

Mission Foods ‘Loud and clear’

A big rebranding excercise for Mission Foods with a sumptuous TVC exploring the colour, texture, sensation and the artistry of fresh ingerdients. Original music plays a key roll and was scored in conjunction with the planning and choreography of each shot. Despite the complexity of the filming everything was shot on location in a domestic kitchen to give it authentic character.

Who

Director / Perry Westwood. Producer / Toby Towell. Agency / Mccann Erickson. CD / Vince Mcsweeney. Writer / Alf Lee. Art Director / Andrew Crook. Agency Producer / Christina Dess. Original Music / Andy Ross. DOP / Danny Pope. Food Stylist / Sue Foster Wright. Editor / Stewart Reeves - Guillotine. Post FX / Digital Pictures Melbourne.

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