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‘Grand Designs Australia’ presenter Peter Maddison takes us behind the hoardings for an insight into some of Sydney’s amazing new transport infrastructure. The messaging is designed to explain how everything is part of a cohesive, interconnected transport system and that is a historic moment, akin the the Harbour Bridge in its day. While acknowledging inevitable inconveniences with a project of this scale, Peter describes a truly inspiring big picture. Tomorrow’s Sydney will transform the city into a progressive functional city with efficient, interconnected, safe public transport and arterial road systems, unclog and breathe life into local communities.
Director / Perry Westwood. Production Company / Infinity Squared. Producer / Annie Schutt. Agency / GPY&R. Executive Creative Directors / David Joubert & Bart Pawlak. Agency Producer / Sam Yeomans. DOP Earle Dressner. Editor / Tim Parrington. Grading / Scott McClean. Post Production / The Butchery, The Refinery. Original music / Nylon Studios.
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Every once in a while life inevitably doesn’t go a smoothly as we’d like. When things take a turn for the worst it’s good to have an insurance company with a sympathetic ear and a helping hand. The campaign comprises of three light-hearted stories, based on real-life calamities and demonstrate no matter how unlikely or unlucky RAC will always do the right thing by it’s policy holders.
Director / Perry Westwood. Production Company / Exit Films. Producer / Craig Sloane. Agency /JWT. CD / Davood Tabeshfar. Creative / Wilora Keeley & Tim Newton. Agency Producer / Rachel Devine. Editor / Tim Parrington The Butchery (Director’s Cut) Bruce Flint First Light (On Air Cut), Grading / Ben Eagleton BE, Post FX / Fin Design.
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catering for most sporting codes and music events the newly completed Optus Stadium opens early 2018. Massive new rail and bus transport infrastructure provide easy access to the stadium and all public transport is included in ticket prices. The ‘It’s a game changer' campaign make fans aware of transport options and celebrates Perths latest spectacular sporting venue.
Director / Perry Westwood. Production Company / Open Spaces. Producer / Beatrice Masia. Agency / Gatecrasher. Creatives / Adam Barker & Lori Canalini. DOP / Patrick O'Sullivan. Editor / Danny Tait. Post Production / Fin Design.
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a broad spectrum of work from the last few years of commercial directing in England, Australia and overseas. full versions of all the commercials featured in this compilation can bee seen in the reel and work sections of the website.
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a food commercial with a sophisticated approach to the fresh gourmet ingredients that make up the three flavour combinations of shapes savoury biscuits. shot in the studio at high speed using the phantom camera.
director perry westwood, producer toby towell. agency george patterson y & r, cd julian watt, associate cd robbie kantor, agency producer honae macneill. original music elliot wheeler turning studios, dop geoff hall, food stylist sue foster wright, editor daniel lee the editors, post fin design + effects.
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a government road safety campaign taking a confronting look at the importance of safety ratings in the event of a car crash.
director perry westwood, producer toby towell. agency marketforce, cd andrew tinning, writer andrew chu, art director ryan albuino, agency producer chantelle edwards. sound nylon, dop callan green, production design clayton jauncey, editor bruce flint first light, post fin design + effects.
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drug addiction, violence, and crime are day-to-day struggles for young homeless people on the streets of melbourne. the youth projects charity takes a non-judgmental approach to the complex difficulties that face marginalized and disadvantaged people and provide them with a more positive future. ‘laneways’ is designed to raise awareness and support for their cause.
director perry westwood, producer toby towell. agency grown ups, writer grant booker, art director mick hunter. original music tuning studios, sound design nylon, dop callan green, editor danny tait, post cutting edge.
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government health warning that uses an alarming visualization of the constituent chemical components of cigarettes and their potential cancer risks to the smoker.
director perry westwood, producer toby towell. agency the furnace, cd rob martin murphy, art director paul fenton. dop danny ruhlmann, editor stewart reeves guillotine, special fx studio kite, post fin design + effects.
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following on from the success of ‘got to be red’ (see archive section) a second branding campaign for the big western australian fast food retailer. a lifestyle scenario based treatment focusing on convenient and worry free lifestyle choices of fat free healthy roast chicken.
director perry westwood, producer toby towell. agency 303 perth, cd writer lindsay medalia, art director ross dungey, agency producer chantelle edwards. original music turning studios, dop danny pope, production design clayton jauncey, food stylist sue foster wright, editor danny tait, post fin design + effects.
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scenario based emotive branding commercial for electrical company lg. ideas are at the core of the company’s brand philosophy represented in this story by floating cgi white boxes.
director perry westwood, producer toby towell. agency som singleton ogilvy and mather, cd bruce matchett, writer dave brownlow, agency producer george saada. music daniel johnston ‘go’ nylon, dop danny ruhlmann, production designer steve jones-evans, editor stewart reeves guillotine, post fin design + effects.
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first in the ‘its alright to be tight’ comedy performance campaign (‘floss’ ‘funeral’ ‘drive through’ in archive) designed to make just 15 telecommunications customers feel comfortable about saving money. in this spot ‘davo’ recycles a road memorial into a convenient bouquet for his mum’s birthday present.
director perry westwood, producer toby towell. agency whybin tbwa, cd garry horner, art director matt kemsley, agency producer sean ascroft. dop earle dressner, editor stewart reeves guillotine, post fin design + effects.
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emotive iconic branding commercial for the nations primary telecommunications company celebrating the uniqueness and unifying spirit of being australian. shot on location all around australia from the outback to the cbd capturing the personality of the australian character and landscape using timelapse, helicopter shots, underwater cameras and everything in between.
director perry westwood, producer corrine long. agency som singleton ogilvy and mather, cd bruce matchett, agency producer george saada. music ‘i am australian’ ray thistlewaite & thirsty merc – song zu, dop danny ruhlmann, editor stewart reeves tait gallery, post the lab.
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emotive branding commercial about talking, the most fundamental form of communication. the story explores ways we talk to each other, the importance of keeping lines of communication open and what can go wrong when we don’t talk.
director perry westwood, producer sally mason. agency imagination london.
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automotive branding commercial for korean car manufacturer hyundai. designed as a series of match cuts from one driving car to the next, moving through a sequence of stunning australian landscapes and urban environments.
director perry westwood, producer toby towell. agency som singleton ogilvy and mather, cd bruce matchett, writer dave brownlow, art director kellie anderson. music ‘struggle for pleasure’ wim mertens, dop susie stitt, editor stewart reeves guillotine.
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‘high country’ ‘outback’ ‘country at heart’ ‘south’ ‘north’
a branding campaign for new south wales tourism to promote country nsw as a holiday destination. filmed on location across the state. five separate commercials exploring five different regions from outback to mountains, cast locally and narrated in their own words by real country people with a passion for the unique character of their particular region.
director perry westwood, producer toby towell. agency y & r sydney, cd matt mcgrath, writer tim arrowsmith, art director dean mortensen, agency producer craig sloane. music song zu, dop simon duggen, editor stewart reeves guillotine.
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branding commercial that takes an inside look at all aspects of holden’s automotive operation. a cross section of real holden employees from factory floor to head office describe a one time deal offering all australians a car at employee discounted rates.
director perry westwood , producer toby towell. agency cummins and partners, cd sean cummins, writer john skaro, art director roger nance. dop ross emery, editor stewart reeves guillotine.
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scenario based travelogue originally planned as a guerilla style overseas shoot but ultimately entirely shot on location in sydney. the story follows a couple visiting different countries and cultures and amusingly shows it can have its awkward moments but with credit card security at least they are financially secure.
director perry westwood, producer toby towell. agency mccann erickson, cd dave brownlow, agency producer liz coleman. music ‘que sera sera’, dop danny ruhlmann, production design oleh sokolovsky, editor stewart reeves guillotine.
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four emotive stories focusing on car, fire, flood and theft insurance. each story features a transition from a moment of crisis to one of resolve demonstrating racv’s ‘we there for you’ philosophy. the commercials were unusual as all the transitions were achieved in real time as in-camera physical effects on specially designed rigs, sets or adapted locations.
director perry westwood, producer toby towell. agency clemenger bbdo melbourne, cd emma hill, writer alf lee, art director gus johnstone, agency producer karolina bozajkovska. music ‘i’ll be there’ lisa miller level 2, dop danny ruhlmann, production designer beth garswood, editor stewart reeves guillotine, post fin design + effects.
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two quirky scenario based commercials in an ongoing hbf campaign. designed to encourage people to take the first step to a more active healthier approach to work and play.
director perry westwood, producer toby towell. agency 303, cd lindsay medallia, writer dav tabeshfar, art director bryan dennis, agency producer phoebe dunn. music ‘i like you’ elliot wheeler nylon, dop anna howard, editor stewart reeves guillotine, post at fin design + effects.
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one of three comedy commercials reintroducing the much loved 1980’s smith chip character the ‘gobbledok’. shot on location at st ignatius college old school hall using a menagerie of stuffed animals in glass cases and a little guy in a hairy suit.
director perry westwood, producer toby towell. agency clemenger bbdo, writer will edwards, art director chris mcmullen, agency producer denise mckeon. sound nylon, dop earle dressner, production designer pete baxter, costume kite studios, editor bernard garry the editors, post fin design + effects.
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scenario based commercial for australia’s favourite beverage and the intrinsic part bushell’s tea plays in the everyday lives of some quirky australians.
director perry westwood, producer toby towell. agency som singleton ogilvy and mather, writer dave brownlow, art director kellie anderson, agency producer roy de giorgio. music ‘degrees k’, dop ross emery, editor stewart reeves tait gallery, graphics & typography adam rickwood kingdom of ludd, post post modern.
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scenario based emotive branding commercial for financial institution westpac. the bank’s understanding of individually tailored banking, superannuation, and financial solutions inspired an approach, which fundamentally celebrated contemporary australia, its diverse population of unique people and their ambitions and goals in life.
director perry westwood, producer corrine long. agency som singleton ogilvy and mather, cd boris garelja, art director raj rabindranath, agency producer george saada. music ‘you gotta be’ des’ree, dop danny ruhlmann, editor stewart reeves tait gallery.
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an emotional story that shows the importance of support from a midwife, a parent and a partner for three different first time mums. newborn huggies nappies are designed with a helping hand in mind with features to make life a little easier for mums with their first babies.
director perry westwood, producer toby towell, agency som singleton ogilvy and mather, cd paul dunne, art director nic cogels, writer richard shaw. dop earle dresner, editor danny tait, post fin design + effects.
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the first branding campaign for the big western australian fast food roast chicken retailer (‘don’t think twice’ in reel section). an upbeat lifestyle scenario based treatment focusing on red rooster’s distinctive brand colour.
director perry westwood, producer toby towell. agency 303 perth, cd lindsay medalia, writer malcolm maclean, art director bryan dennis, agency producer phoebe dunn. music ‘got to be red’ nylon, dop danny pope, editor stewart reeves tait gallery, post at fin design + effects.
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automotive comedy commercial. much to the dismay of a long suffering fuel pump attendant volkswagens with tdi engines run so smoothly that their drivers forget that their vehicles run on diesel and pull up to the petrol bowser.
director perry westwood, producer toby towell. agency ddb sydney, cd richard selbourne, agency producer sean ascroft, music ballistic brothers ‘pekings’ (this version not aired), dop susie stitt, editor stewart reeves guillotine.
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this lotto winner surprises his family by announcing that he wants to become a magician. his emotional parents then realize he has used his winnings to make their mortgage disappear.
director perry westwood, producer toby towell. agency marketforce, cd andrew tinning. dop callan green, editor & post bruce flint at first light.
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‘crane’ ‘fish markets’ ‘hospital’
public information campaign promoting government department workcover. taking inspiration from and set to the emotive lyrics of ella fitzgerald’s version of ‘someone to watch over you’ the stories are designed to encourage work place safety and feature some interesting real life work environments and in-camera transitional crane moves.
director perry westwood, producer corrine long. agency d’arcy, cd mark collis, art director jason williams, copy writer yanni pounartzis. music ‘someone to watch over you’ ella fitzgerald, dop ross emery, editor stewart reeves tait gallery.
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an emotive scenario based repositioning campaign to change the perception of the cash converters brand and in store experience.
director perry westwood, producer toby towell. agency 303 perth, cd lindsay medalia, writer malcolm mclean, art director ross dungey, agency producer belinda hawkins. music ‘point of view’ db boulevard, dop callan green, editor bruce flint first light, post at fin design + effects.
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emotive charity commercial aimed at helping raise $7m to support cancer research.
director perry westwood, producer barbara devlin. agency vcd, music ‘yellow’ coldplay, dop danny ruhlmann, editor danny tait tait gallery.
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compares some of life’s difficulties like mastering a potters wheel with the ease and simplicity of pfizer pharmaceutical’s one tablet thrush treatment.
director perry westwood, producer toby towell. agency jwt, cd simon collins, writer laurie geddes, art director josh laws. music ‘diner de cons’ vladimir cosma, dop matt stewart, editor stewart reeves guillotine.
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cleaning up after life’s typical domestic kitchen spills is made easy with viva’s washable reusable kitchen towels in this scenario based story of messy children and distracted dancing cooks.
director perry westwood, producer toby towell. agency jwt, cd brian jones, agency producer tania templeton. dop danny pope, editor stewart reeves guillotine.
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comedy dialogue commercial follows an obsessive snap printing employee who can’t help himself offering expert advice on print layout, even to a slightly bemused looking tattoo artist in the middle of inking someone’s butt.
director perry westwood, producer toby towell. agency 303 perth, cd writer lindsay medalia, art director scott dungate, agency producer phoebe dunn. dop nigel bluck, editor stewart reeves the tait gallery.
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three more in the comedy performance ‘it’s alright to be tight’ campaign (‘flowers’ in reel section) designed to make just 15 telecommunications customers feel comfortable about saving money. here davo is seen economising on dental floss, his nan’s coffin and a night out with the girlfriend.
director perry westwood, producer toby towell. agency whybin tbwa, cd garry horner, art director matt kemsley, agency producer sean ascroft. dop earle dressner, editor stewart reeves guillotine, post at fin design + effects.
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A time-lapse branding commercial shot on set at fox studios condensing 20 years of a family’s ups and downs into 45 seconds for insurance, superannuation and financial institution mlc.
director perry westwood, producer toby towell. agency clemenger bbdo, writer ian watson, art director andy farrell, agency producer jo howlett & bek lawson. original music elliot wheeler turning studios, dop danny ruhlmann, production designer enzo iacono, editor daniel lee the editors, post the lab.
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emotive branding commercial for the western australian lottery, which puts its profits back into the community and similarly encourages lotto winners to share their good fortunes with family and friends. the story uses the analogy of a boy who catches happy thoughts in jars and shares them with others by leaving them on neighbour’s doorsteps.
director perry westwood, producer toby towell. agency marketforce, cd andrew tinning, writer tom wilson, art director steve lorimar, agency producer nicole beer. music ‘catch a falling star’ nylon, dop jac fitzgerald, production design clayton jauncey, editor stewart reeves guillotine, post fin design + effects.
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playing up the abundance of the red rooster ‘stack pack’ deals this light hearted retail spot lifted sales by an astonishing 20%.
agency: 303 lowe perth. director: perry westwood, producer toby towell. creative director: lindsay medalia. art director: ross dungey. account director: mike naylor. agency producer: belinda hawkins. dop: callan green. art director: peter davies. editor: bruce flint. post: first light perth.
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food branding commercial exploring the artistry of beautifully choreographed, wholesome and fresh ingredients. entirely shot on location at high speed using the phantom camera.
director perry westwood, producer toby towell. agency mccann erickson, cd vince mcsweeney, writer alf lee, art director andrew crook, agency producer christina dess. original music andy ross, dop danny pope, food stylist sue foster wright, editor stewart reeves guillotine, post digital pictures melbourne.
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a comedy food spot that explores different rural interpretations of terminology more commonly used in the corporate business world.
director perry westwood, producer toby towell. agency whybin tbwa, art director dave johnson, writer misha macdonald, agency producer sean ascroft. original music hylton mowday, dop anna howard, production designer joanna mae park, editor stewart reeves guillotine, typograpy adam rickwood kingdom of ludd, post findesign.
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promoting the airline’s long standing association with the wallabies. a slow motion matt giteau conversion kick has fans willing the ball through the posts all around the world. shot on location in london, italy, france and outback australia and using special effects programme ‘massive fx’ for crowd sequences in the telstra stadium sydney.
director perry westwood, producer toby towell. agency som singleton ogilvy and mather, cd paul dunne, writer laurence cronin, art director scott hopkin, agency producer george saada. dop danny pope, editor stewart reeves guillotine, post fin design + effects.
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this risqué comedy food commercial pays homage to ‘cool hand luke’ featuring a sexy grandma washing a cool car. designed to promote the ‘crusty challenge’ online competition.
director perry westwood, producer toby towell. agency marketforce, cd andrew tinning, writer murray laird, art director steve lorimer, agency producer catalina clema. music ‘if it don’t fit (don’t force it)’ barrel house annie, dop callan green, editor and post bruce flint first light.
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quirky comedy branding campaign for financial and health insurance institution hbf. the story focuses on annoying, irresponsible and unpleasant aspects of humanity but shows that there are good people out there if you know where to look.
director perry westwood, producer toby towell. agency 303 perth, cd writer lindsay medalia, art director scott dungate, agency producer phoebe dunn. original music ‘i like you’ elliot wheeler nylon, dop nigel bluck, production designer sam hobbs, editor stewart reeves guillotine, post fin design + effects.
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this commercial was aimed at dispelling public negativity surrounding speed cameras by confronting viewers with the positive contribution they have made to road traffic accidents, injury and fatalities.
director: perry westwood, producer: toby towell. agency: genr8. creative director: steve mckenzie. account director: narelle (nellie) allen. dop: callan green. editor: danny tait. post: findesign sydney.
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wa’s smarter than smoking – ‘choices’ campaign targets early teens at pivotal moments when making the right choice is so important. the perceived indestructibility of youth leads many to make poor lifestyle decisions early on that become increasingly harder to rectify later. through emotive music, moving performances and a simple yet profound graphic treatment the story shows how each time a poor life-style decision is made the effects are compounded. the campaign creates awareness of the dangers of choosing smoking at an early age and the massive implications that it will have on a young person’s quality of life further down the track.
director perry westwood, producer toby towell. agency gatecrasher, creative partner adam barker, writer wilora keeley, art director tim newton, agency producer kate downie. original music justin braine – braine storm, dop callan green, editor bruce flint – first light, post first light.
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shot against an urban backdrop the suzuki swift car puts a smile on the faces of everyone and everything it passes from people on the street to the landmarks and graffiti of melbourne’s streets and laneways.
director perry westwood, producer toby towell. agency stanford partnership, cd matt burgess, agency producer bea bisits. original music elliot wheeler turning studios, dop danny ardillles, editor drew thompson guillotine, post fin design + effects.
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a comedy campaign for hbf family or single insurance (see ‘presentaion’ & ‘bank’ in archive section). the concept explains a tailored offer for those who have children and love the idea of having babies and those who find the thought less desirable.
director perry westwood, producer toby towell. agency 303, cd lindsay medallia, writer dav tabeshfar, art director bryan dennis, agency producer phoebe dunn. original music ‘i like you’ elliot wheeler nylon, dop anna howard, editor stewart reeves guillotine, post at fin design + effects.
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a government health initiative to create more awareness and early treatment of colon cancer. great performance from actor adam ray in a comedy approach with a serious message.
director perry westwood, producer toby towell. agency ddb needham, cd richard selbourne, agency producer sean ascroft. dop jac fitzgerald, editor stewart reeves guillotine, post fin design + effects.
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a public information campaign promoting safety awareness and protocol around power lines brought down by bad weather. filmed on a stormy night in Perth with a cast of actual Western Power emergency crewmen the commercial promotes the key messages of staying well clear and immediately calling the Western Power emergency number.
director perry westwood, producer craig sloane. agency the brand agency perth, cd craig buchanan, agency producer gemma kay, art director steve lorimer, writer murray baird. original music brainestorm, dop ross giardina, editor bruce flint first light, post ben eagleton BE & bruce flint first light.
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warm branding spot for KFC emotively brings together four quite diverse mealtime experiences into a single flowing narrative. The story focuses on human connectivity and the important role that food and mealtimes play in bringing us together.
director perry westwood, producer toby towell. agency ogilivy, writer jenny mak, art director heather sheen, agency producer peter hackforth. dop ben shirley, editor danny tait, post method studios.
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automotive commercial that captures the personality of the new Cadillac SRX through the spirit of the American ‘mother road’ - route 66. shot on location in California and made for Chinese market the impressionistic story explores the emotive sentiments of freedom, landscape and escapism.
director perry westwood, production company black and cameron, producer tao wright. agency mccann erickson, cd kit, dop callan green, editor richard mettler, danny tait (director’s version).
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this campaign explores the heart-warming and often complex relationship between fathers and sons in adult life. the son’s first home renovation acts as the catalyst that draws them together in a playful battle of youth versus experience. the suggestion of past disagreements linger beneath the surface but there is a palpable desire from both men to make the most of this shared opportunity together and get the best from the job both aesthetically and emotionally.
director perry westwood, production company exit films, producer craig sloane. agency AJF partnership, cd adam rose, creative group head simon edwards, senior art direct sean cleary, agency producer tanya hairman, editor tim parrington - the butchery, grading ben eagleton - BE, post fx - fin design, sound - simon lister nylon studios.
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The ‘What is real’ TVC celebrates subtle yet revealing moments of quiet sacrifice that mums and dads make every day for the sake of their families. Authentically captured performances subtly bring these meaningful little moments to life in a way that emotinally resonates with the audience and reinforces the importance of ensuring our families are always taken care of.
Director / Perry Westwood. Production Company / Exit Films. Producer / Craig Sloane. Agency / Rare. Creative Director / Brett Wheeler. Writer / Steve Brown. Agency Producer / Shannon Hicks. Editor / Danny Tait. Grading / Ben Eagleton BE. Post Production / Fin Design. Sound Design / Nylon studios.
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